summer campaign.
I developed an Australian Made summer campaign spanning national radio, digital and social media advertising channels. To show the beauty of Aussie summer, I brought together a number of Australian Made summer essentials from a range of Brands for a three scene still photo shoot and developed new radio assets.
The stills shoot featured VEGEMITE Thongs, Budgy Smuggler swimwear, MaxiBlock sunscreen, IXL Home BBQs, Koi skincare (Coles), Snooza Pet Products dog beds and more.
I created an occa ‘Aussie Backyard BBQ’ set up, a sleek pastel ‘Poolside Pelicans’ arrangement and a playful ‘Pets Paradise’ scene at a single location in Melbourne, Victoria.
my role:
copywriting // art direction // project mgmt. // shoot supervision // graphic design
the challenge.
Promote and support makers of quintessentially Australian summer products during the La Niña weather pattern.
the solution.
Run with it. Make it cool.
radio.
click here to listen to my radio scripts for the Australian Made summer campaign.
“Make it a cool summer.”
I wanted the designs to look like a Bubble O’ Bill ice cream.
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still photo gallery.
