spill.

In late 2022, Asahi Beverages Australia, launched a delicious new innovation, SPILL, in partnership with Coles Supermarkets in time for summer via a multi-channel advertising campaign. The campaign aimed to challenge increasingly popular, zero carb and zero sugar lager, ‘Better Beer’, developed by social media outfit ‘The Inspired Unemployed.

Asahi’s new ‘SPILL’ campaign was faced by Australian TV/Radio personality, Abbie Chatfield. The product launch was promoted widely across Coles, Chatfield’s and own Brand’s online advertising and social media platforms.

my role:

producer // shoot supervision // extras ‘talent’ // dog sitter

the task:

Develop launch assets, to get the next generation of modern drinkers who don't identify as traditional beer drinkers to try Spill: Abbie Chatfield's easy-drinking lager.

the solution:

Capture Abbie enjoying SPILL for the first time in Sydney, New South Wales - a crisp, golden, low carb, low cal, easy going lager for all people backed by Abbie with broad, newsworthy appeal. A refreshing beer that can be enjoyed by everyone, from tradies… to ladies.

the impact.

In the first week of the roll out alone, SPILL reached 20.1m+ readers via online publications (monthly unique reach), premiering on Pedestrian.TV online and on Hit FM’s Hot Nights with Abbie Chatfield radio program.

So too, the brand reached 1m+ social media users (earned and owned) debuting on Abbie Chatfield’s Instagram channel to 444k+ subscribers.

The launch video was played 240,000 times and drove 1,500+ Instagram followers to SPILL Australia’s official Instagram account in its debut week.

still photos.

design assets.

**social - @abbiechatfield** **(435k followers).**

**social - @colessupermarkets (221k followers).**

view the spill storyboards.

"If you don't like beer, you’re drinking the wrong beer.”

— Australian TV/Radio Personality, Abbie Chatfield

Being a Producer demands the ability to stay agile, be able to troubleshoot, put out fires on-set and fill gaps with-in the team on the fly. Even if that means comforting and supervising the talent’s dog.