bottom draw roughs
& adventurous… ideas.
audio.
Pepsi - “Ch. Slp. Ah.” // Outdoor mock - audio inspired creative execution
chk. slp. ah.
When you sell a drink as renowned as Pepsi... you’re not selling a product. You’re selling a thirst quencher. You don’t need to tell someone to buy, you don’t need to tell them what it is. They already know where to get it and how much it costs. You just need to remind them… when they’re thirsty… Pepsi will be there. What better way to make an instant, non-verbal connection with the general population than with the power of audio.
The simple idea that a tagline and a call-to-action can be something as simple as a familiar sound that you might hear on a Saturday night at the pub, at a family bbq, at Friday drinks after work, on the beach on a 30 degree day. A sound that say’s ‘I’m refreshed’. Chk. Slp. Ah.
I propose Pepsi creates a sample pack of the three sound bites of ‘Chk. Slp. Ah’ and partners with Spotify Australia and Support Act to host a ‘remix competition’ inviting Australian DJs to create a song or remix with the sound FX pack. The best song would become the soundtrack for the new ‘Chk. Slp. Ah’ TVC. The musician would be supported by a music licensing fee and bring attention to Australian artists. Please see a mock-up beside.
print.
Drumstick Zero - Zero sugar. Zero dairy. Big Flavour. //
The new product innovation idea:
A fresh healthier, take on a classic ice cream. Same taste, no sugar and completely dairy free.
Perfect for Melbourne-ites, home to lovers of niche milk alternatives.
The campaign idea:
Commission the creation of a huge ice cream shaped zeppelin,
fly it around Melbourne CBD, capture photography content for design assets.
Video people enjoying free ice cream testers, being handed out in the city on a hot sunny summer’s day,
looking up and smiling with joy at the sight above. Include lots of sun-flares and blue skies.
Product: ING Savings Maximiser // Goal: Get people to open an account to speed up their savings. // Proposition: Save money faster.
Product: ING Savings Maximiser // Goal: Get people to open an account to speed up their savings. // Proposition: Save money faster.
Woolworths - Woolies Wanted // A tung in cheek idea to help curb minor theft within Woolworths retail supermarkets
My housemate (a painter) pinched more than 50 lemons from around the neighbourhood to use as a muse for an upcoming exhibition. I decided to try do something to give back to the community...
B2B: Australian Made logo certification - ad set 2/2.
B2B: Australian Made logo certification - ad set 2/2.
Product: Dove moisturiser // Goal: When people reach for a moisturiser, they reach for Dove.
I invented a summer ‘Sunkist Cooler’ recipe: // 1x shots of Vodka O // 1x shots of Four Pillars gin // Top with Sunkist // Garnish with orange twist // Garnish with orange umbrella // Ad – 2/2
I invented a summer ‘Sunkist Cooler’ recipe: // 1x shots of Vodka O // 1x shots of Four Pillars gin // Top with Sunkist // Garnish with orange twist // Garnish with orange umbrella // Ad – 1/2
Being a proud connoisseur of the 'stache' and an advocate for mental health. I tried my hand at a mock "Movember" brief
album art 3/3.
album art 1/3.
album art 2/3.
Answer: The model is seen doing yoga on the beach, using the skincare bottle as her yoga mat. Instead of being sexualised (as in the bad ad) the target audience is left feeling youthful and empowered...
Qtn: "Find a bad print ad, poster, or billboard. Something you can provide a picture of. An ad so bad that you know you could’ve done it better...."
storyboards.
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i don't see colour.
BROOKE BONEY:
“Celebrate and support the incredible, diverse range of Australian Made and Grown products created by all Australians from all walks of life. They say many hands make light work. It doesn’t matter whose hands they are. They’re right here in Australia making and creating your favourite Aussie products.” -
aussie idols.
RETAILER: [Singing]
“Well there's a little boy waiting at the counter of a corner shop. He's been waiting down there, waiting half the day. They never ever see him from the top.”
FARMER: [Singing]“He gets pushed around, knocked to the ground. He gets to his feet and he says:”
RICKI LEE:“So, go on… buy Australian for Australian Made Week and get behind our Aussie Idols.”
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bouncing roo.
CHRIS GOULDING:
"As Australian Boomers we know what it takes to win overseas…. don’t try and go it alone… join team Australian Made and buddy up with a brand that makes the connection instantly and clearly…”
“So, jump to it, for your best shot exporting overseas… apply now for the Australian Made logo.
”Aussie Made: it’s the springboard to export success.” -
the Australian Made Week brand thread ties together Australia.
ADAM LIAW:
“Support Australia’s incredible local makers and growers all around the country. Right at the top end of Australia. And from the east to the west coast; get behind hand-crafted products made with love by our skilled artisans.”“Send your support to the heart of Oz and all the way down to the great Australian bite. Let’s support Australian Grown products, something clean, green from our unique environment.”
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breaking news with Brooke Boney.
NEWS ANCHOR BROOKE:
“I’m getting an urgent report that states a diverse range of incredible Australian Made and Grown products are being re-shored at a record-breaking rate in the lead up to Australian Made Week.”
“Crossing now to our in-field correspondent… Brooke Boney.”
FIELD REPORTER BROOKE:
“Thanks Brooke! These are beautiful threads you have here Charles… but where on earth did you find an Aussie Maker?”SHOP KEEPER:
“Just down the road; in Brunswick.”
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adam makes Australia.
ADAM LIAW:
“Today in the Australian Made kitchen I’m going to show you how Australian Made… makes Australia. Australian makers create a huge mix of products, that are made to our high manufacturing standards.”
”Turn up your support for local technology and back our Aussie innovators, pioneering the future of Australia.”
social.
visit my TikTok.
digi.
