this is living.

We developed a glowy set of lifestyle video & still photo assets for Corona Extra’s ‘This is Living’ campaign. The first motion produced on the iconic global Mexican Cerveza beer brand in Australasia in-years since the global pandemic.

The content was shot across remote beaches in Yallingup, Western Australia and feature an authentic golden Australian sunset to localise the content. So too, to emulate the remote & untouched landscapes that are enjoyed by surf-seeking ‘van-life’ travelers’ road-tripping around Australia’s perimeter.

The campaign collateral appeared across paid social, digital, trade media & OOH throughout the 23’/24’ summer and beyond.

my role:

assistant producer //