woody & cola.

We developed a social media continuation of TBWA’s iconic ‘Some things just go together’ creative campaign across social media and digital channels to promote Woodstock Bourbon.

1House engaged renowned Director, Ben Jaensch, to lead the video shoot as well as Aleksandar Jason (lifestyle) and Jefferey Andersen Jr. (studio) to craft still photos for the campaign.

my role:

producer // props assist // slate

what’s up dawg.

I booked a Bustles Griffin with a mini beard and a Toy Poodle with an afro to play ‘doggo doppelgangers’ for Woody & Cola. And had matching dog outfits custom made by a local manufacturer in Brunswick to dress Woody & Cola’s canine companions.

pool.

I located the longest pool cue on the Australian market, at 108 inches - that’s nine Subway footlong sandwiches long - to become the perfect pool cue for Woody & Cola’s tandem trick shot.

music.

I had matching Adidas style, shimmery tack-suits and gold chains custom made - to increase Woody & Cola’s swagger for their living room party scene.

christmas.

And commissioned matching, bespoke Christmas sweaters.
Hand-knitted by an actual grandmother by a potbelly fireplace down in Launceston, Tasmania and couriered them to Melbourne in time for Woody & Cola’s Christmas Day scene.