winter migration.

In May ‘24 I was lucky enough to be given the opportunity to help craft the production of the first comedy scripts shot on Great Northern for their ‘Winter Migration’ campaign.

The #1 selling beer brand had been invited to run the first alcohol advertising content (Zero SKU) to appear on TikTok in collaboration with the platform.

So, we decided to bring a streak of humor to the brand by documenting a flock of thirsty ‘Southerns’ Migrating North to Queensland in search of warmer weather, colder beer & turned Broden Kelly (of comedy trio Aunty Donna) into a ‘David Attenborough’ style narrator.

We engaged QLD Director, Tony Walsh & his Production Co, Stranger Films as local partners to create the motion + static assets to appear across pre-roll / OOH / TikTok & meta platforms.

my role:

producer //

storytellers.

I was also lucky enough to be given the opportunity to produce “Storytellers”, a national, always on digital and social media series, for Australia’s #1 selling beer brand Great Northern (GNBC) in ‘22. The series features travel influencers exploring each state in Australia with their favourite Great Northern beer.

I engaged the likes of digital creators, Haz & Loz, Jack & Megan, Salty Lap and many more to capture scenic, adventurous RAW footage to be edited in-house by the 1House studio team.

my role:

producer //

great northern x BCF.

As demand for Great Northern and the series grew - we expanded from one video in each state, to an additional run of 4x videos into each state. So too, eventually into a new TV commercial to support the Brand’s partnership with camping supply retailer, BCF in ‘23.

I arranged a new run of shoots to form new national and Queensland based TV commercials. The new TVCs were launched within a $900k IMC campaign spanning TV, point-of-sale, digital and social in Easter ‘23 & appeared again across ABTL the following year in Easter ‘24.

my role:

producer // TVC project mgmt. // CAD mgmt. // Adstream delivery

gnbc x dan’s & bws

We also expanded the project to support key retail partners, Dan Murphy’s & BWS - by teaming up with Influencers in WA and TAS to capture aspiration travel content for in-store & on-pack promotions.

We partnered with Dylan Alcock (not to be confused Alcott) and Hamish Lockett to capture content in far reaching corners of Australia, including Rottnest Island & Central Plateau, Tasmania.

my role:

producer //