doubles.
I was given the chance to help bring key above-the-line assets for an IMC launching Vodka Cruiser’s new Doubles SKU to life.
The production featured real-life twins moving in-sync against Australia’s biggest white-psych at Paris End Studios (turned hot pink of course) while they tried a taste of the delicious new double strength Cruiser.
The assets appeared across Cinema, BVOD, paid social & digital channels.
my role:
assistant producer //
the tease.
“mirror mirror on the wall, let’s taste the strongest cruiser of them all”
the drop.
… worth a double take!
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2xs low sug pass f.
I produced & post-produced a large IMC to support the launch of the new Vodka Cruiser Doubles - Low Sugar Passionfruit flavour coming into summer & Schoolies Weeks ‘23/24 on an expanded buy following the success of the initaial Doubles launch (above).
The assets appeared across Outdoor (inc. Transport), Cinema, BVOD, paid social & digital channels.
Please see a hawt VC party bus below
my role:
producer //
always on.
I was also tasked with producing a number of Vodka Cruiser’s always on digital and social media promotions. Including its 22/23’ Summer Merchandise campaign ft. a make-shift beach built in a studio. As well as below-the-line assets for its Longneck Bottles product launch ft. real-life turtles.
my role:
producer // props assistant
summer merch.
There’s never a dull moment as Props Assist in the studio with Vodka Cruiser…
summer merch.
… in my short time at Asahi I’ve built a beach in the studio…
summer merch.
… casted the bravest ‘Cruiser Boi’ in town to don hot pink Vodka Cruiser Budgy Smugglers …
longnecks.
… wrangled actual Longneck turtles for the world’s longest livestream to launch Vodka Cruiser longneck bottles …
longnecks.
… building a three scene “turtle play sanctuary” with a wet tank, dry tank, turtle disco dance-floor roaming area … it’s been a lot of fun!
view the longnecks studio plot.
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