“find a pulse we’re human, face the waves as they fall in.”
as you fall in.
My band mates and I were lucky enough to have a couple of our original compositions picked up by number one artist Alok for global release as singles on Spinnin Records (Warner Brothers) and Armada Music.
We decided to reinvest some of the royalties into writing and recording our dream EP ‘As You Fall In’ in a secluded country cabin in Mia Mia, Victoria and The Grove Studios, Somersby, New South Wales with renowned record producer Jean-Paul Fung under our own name ‘Stonefox’.
We released the record in 2020 together with Canadian indie label Seeking Blue and Melbourne publisher Gaga Music, GYROstream PR and Ingrooves distribution.
My role:
singer/songwriter // creative direction // project mgmt.
the challenge.
Launch an EP with the absence of touring globally and little-to-no prospect of live music for the next three years.
the solution.
Make it virtual. Make lotsssss of content.
livestream.
Instead of touring or playing local and international showcases, we did what Stonefox does best… got creative and made extra content. The debut performance of ‘As You Fall In’ was streamed live on MrSuicideSheep to an audience of over 30,000 viewers a month out from the release. Driving pre-orders for the record on Spotify and Apple Music.
listen to our dream EP ‘as you fall in’ on Spotify.
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lightning.
single.
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time.
single.
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white caps.
single.
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the garden.
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never fight.
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as you fall in.
EP.
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remixes.
remix EP.
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deluxe.
+ bonus tracks.
video clips.
To strech out the flow of content across as many channels possible, we created a number of video clips, live performance videos and animated videos featuring the black and purple branding (colour pallet from our album artwork and press shots) to run on social media and in various exclusives with tastemaker music publications.
music video
grand piano session
the impact.
‘As You Fall In’ received over 5 million Spotify streams, 120k Soundcloud plays and 40k YouTube plays on the band’s account. As well as more than 3 million YouTube plays on Seeking Blue owned YouTube channel posts (MrSuicideSheep).