domestic export #2.
We engaged Basketball Coach and Olympian, Andrew Gaze to advertise the strength of the Australian Made logo in export markets to domestic businesses. The campaign spanned national radio, social media and digital channels.
my role:
creative direction // script writing & storyboard preparation // copywriting // design // project coordination
the impact:
The business-to-business campaign generated more than 465 new Australian business leads for the Australian Made Campaign during the four week advertising campaign.
video.
“G’Day it’s Gazey here, are you an Aussie Maker or Grower exporting ‘Around the World?’
If you want to succeed internationally, you’re going to have to be strategic, be agile and ready to take on the competition. And work as a team to get the win!
So, for your best shot when exporting overseas, get the brand that makes the Australian connection instantly and clearly. Join team team Australian Made and make sure your products carry the highly trusted Australian Made kangaroo logo. Apply now!
Visit Australian Made dot com dot au slash export.”
view the domestic export #2 storyboard.
digi.
social.
radio.
click here to listen to my radio scripts for Basketball Coach, Andrew Gaze.